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#AreYouFun was the mystery party held by Toyota for the launch of the new Aygo, the first actually “fun” event of Fuorisalone!

The result? An unique advertising campaign, that aimed to stop with nonsense fancy parties or over-designed venues, and committed to get fun and to enjoy Milan’s dynamic life style.

Being a secret party, the content of the evening could not be revealed, but some suggestions have been revealed, such as the spirit of the event – super pop – and that “fun” was the keyword, because as you probably know Aygo’s bottom line is ‘go fun yourself.’

A simple strategy:

The first involved in the event were bloggers, network influencers, geekstars and people 2.0 who spreaded the rumour making the event a truly viral campaign. To get maximum advantage of social media, at the heart of the event was promoting selfies and real time sharing content that were shared and commented on the net by using the hashtag #areyoufun.